Journalist of the day by Ozgen, Jacek and Tessa.
Today we learned about brand identity.
How it was:
First we learn about Storify and how to prepare rapports with it. Then we moved to branding session, where we discussed about brand identity logos and colors. We now know that it is important for NGO to be unique, and such elements as logo, logotype and mark are extremely important in order to do so.
We also had an passionate discussion: do NGOs really need marketing? With obvious conclusion: yes! It is important.
During break we had fantastic team building exercise: ghaghaghaghaghaghaghagha!! Gha gha! Gha. As well as a leadership exercise.
After the break, we had a serious team project, to develop our own identity manual. Fortunately we managed to create logo, typography, name, colours and key-message in extremely short time. Winning project was: Ask Questions Get Answers.
During intercultural night Hungary, Latvia, Italy, Bulgaria and Poland were presented.
“I really liked this design process, where we have to make this design manual.”
- “And what about the intercultural night?”
- “What night?”
“I really liked it, because it was a really great group job. Also because of the time was so short, it was much more interesting.”
- “And what about the intercultural night?”
- “There was a big show of Ozzy in the night.”
How it was:
First we learn about Storify and how to prepare rapports with it. Then we moved to branding session, where we discussed about brand identity logos and colors. We now know that it is important for NGO to be unique, and such elements as logo, logotype and mark are extremely important in order to do so.
We also had an passionate discussion: do NGOs really need marketing? With obvious conclusion: yes! It is important.
During break we had fantastic team building exercise: ghaghaghaghaghaghaghagha!! Gha gha! Gha. As well as a leadership exercise.
After the break, we had a serious team project, to develop our own identity manual. Fortunately we managed to create logo, typography, name, colours and key-message in extremely short time. Winning project was: Ask Questions Get Answers.
During intercultural night Hungary, Latvia, Italy, Bulgaria and Poland were presented.
“I really liked this design process, where we have to make this design manual.”
- “And what about the intercultural night?”
- “What night?”
“I really liked it, because it was a really great group job. Also because of the time was so short, it was much more interesting.”
- “And what about the intercultural night?”
- “There was a big show of Ozzy in the night.”