bUILD your audience with ANALYTICS
For sure your NGO has a presentation site. The purpose: "so that people know about our NGO, our projects, our work, how to contact us." But what do you really know about the people accessing your platform? Usually if you call a person or a set a meeting with someone you try to know the other person before you meet and talk. But why do you treat the person behind the pc in a different way? When a person enters on your domain it is just like a first meeting, so you should try make it as fun as you can by knowing the OTHER.
How can you find out more this OTHER PERSON?
1. Just find out who visits your website by adding a free tool - The Google Analytics
This is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions. It can track visitors from all referrers, including search engines and social networks, direct visits and referring sites.
2. After observing your traffic statistics for at least a month see you numbers and observe your trends. You can see:
4. Last but not least:
Change what is boring & Improve the things that people enjoy
Good luck!
How can you find out more this OTHER PERSON?
1. Just find out who visits your website by adding a free tool - The Google Analytics
This is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions. It can track visitors from all referrers, including search engines and social networks, direct visits and referring sites.
2. After observing your traffic statistics for at least a month see you numbers and observe your trends. You can see:
- Who is visiting your site (is it a new visitor or a person who entered before on your platform)
- What information does he/she considers relevant (page)
- How long does he/she visits your site (is it seconds or minutes)
- Where does he live ( it says also the city)
- What browser does it use &operating system (verify if people using mobile devices can see your site properly)
4. Last but not least:
Change what is boring & Improve the things that people enjoy
Good luck!